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Local Childhood Cancer Patient Launches Sock Design with Outway

Date
October 30, 2025

Following the incredible success of his first sock design, 11-year-old Victoria resident and childhood cancer patient Eamonn Millar has once again teamed up with local athletic brand Outway to create a second sock in support of the Island Kids Cancer Association (IKCA). Diagnosed with leukemia in April 2024, Eamonn first designed his vibrant “Dreams Gone Wild” socks while in hospital, transforming his creativity into a symbol of hope, strength, and connection. His latest design, “Enchanted Deep,” continues that journey, celebrating imagination and the power of giving back.

Eamonn’s designs have become a source of inspiration for many. “People tell me Dreams Gone Wild have become their lucky socks,” he shared. “My Victoria Oncology Team wears them every time I go in for treatment, and other kids wear them on their chemo days. That makes me really proud because the socks give people strength and something good to hold onto. I designed this new axolotl sock on a snorkeling adventure to do the same, to make people feel happy when they wear it.”

Outway Founder and CEO Rob Fraser added, “It’s a privilege to collaborate with Eamonn. His creativity and resilience embody the spirit of Outway, and bringing his second design to life in support of such an important cause is an honour.”

All net proceeds from Eamonn’s sock designs go directly to Island Kids Cancer Association, helping provide practical support, financial assistance, and wellness programs for families across Vancouver Island and the Gulf Islands navigating a childhood cancer diagnosis. “Eamonn is an inspiration,” said Jenna Remedios, Programs and Partnerships Lead at IKCA. “His creativity shows how one idea can spark community, compassion, and strength.”

Both of Eamonn’s designs “Dreams Gone Wild” and “Enchanted Deep” are available for purchase at www.outway.com, where every pair helps raise awareness and funds for local families facing childhood cancer.